After initially impressing in the early throes at the Madejski Stadium, the Trotters were well beaten by a clinical Reading side on what was a thoroughly disappointing afternoon.
Speaking in his post-match press conference, Freedman said: “First of all I would like to apologise to our supporters. They have been great and deserve better than what happened today.
“Our performances have been good of late and we certainly didn’t see that coming.
“It’s a very disappointing day for the football club.
“We have to take it on the chin and now recover from it.
“I was pleased in the manner in which we started the game. We showed good energy, created some chances and missed an opportunity to equalise early on.
“After that point, we conceded goals and as we did a number of our players’ heads dropped. That can’t be happening.
“We must give credit to Reading, they created a good number of opportunities, but we certainly helped them along the way.
“We’ll be right back in training first thing in the morning. We’ll face what happened in the best possible way and focus our efforts on how we can put things right.
“We certainly need to look at bringing players in and that will happen very soon.”